The World Radio Day is celebrated every 13th of February. It was proclaimed by UNESCO Member States in 2011 and adopted by the United Nations General Assembly in 2012 as an International Day.
Radio is considered to be a powerful medium for celebrating diversity and constitutes a platform for democratic discourse. It remains to be the most widely consumed medium. It has a unique ability of reaching out the widest audience by offering a wide variety of programs and content suitable to its audience.
This year, the World Radio Day celebrations was commemorated in Meru County under the international theme “Diversity in Radio. It centred on 3 main sub themes namely:
- Advocating for pluralism in radio, including a mix of public, private and community broadcasters.
- Encouraging representation in the newsroom, with teams comprised of diverse society groups.
- Promoting a diversity of editorial content and programme types reflecting the variety of the audiences.