The Media Council of Kenya (MCK) has acknowledged content creation challenges that have come with technological advancements.
MCK CEO Mr David Omwoyo says that the rise of content creation is a significant and evolving way of disseminating news in the digital age.
He underpinned the need for traditional media to embrace the use of technology in order to add new dimensions to the way news is produced, shared and consumed.
“ Technology has come with its fair share of demands on content creation, which must be adhered to for impact”, Mr Omwoyo told Kenya Film Classification Board (KFCB) acting Chief Executive Officer Mr Joel Wamalwa who visited the Council today.
The two officials also discussed the upcoming State of the Film Industry in Kenya Summit (SOFTI) 2023 that will be hosted by the Kenya Film Classification Board.
“This summit is timely as it will provide a platform to delve into issues on ethics in content creation and copyright infringement.”, said Mr Omwoyo while affirming the Council’s support.
He commended the team and asked them to create awareness of the summit noting that it will assist in attracting more partners.
The KFCB boss mentioned that the summit aims to bring all the key actors in the film industry as well as stakeholders in media, government and Over the Top Platforms (OTP).
“The summit will provide a platform for all our stakeholders to deliberate on the emerging issues in the film industry. It will also present an avenue for them to deliberate on the latest trends, policy matters, challenges, and advancements within the film sector”, said Mr Wamalwa.
He stressed the need to streamline the film industry, noting the rise of independent content creators and the emerging complaints.
“With the present directive, we are required to bring together all the actors in content creation space to enable us professionalise and specialise the industry to enable them to undertake their roles properly”, he said.
He noted the summit will also create an opportunity for local film producers to pitch stories and ensure that sixty percent of the content aired on media platforms are locally produced.