The Media Council of Kenya (MCK) says media associations remain critical in promoting professionalism in the media industry.
MCK CEO Mr David Omwoyo says journalists' groups have immense potential to uplift their members' welfare, which in turn will address threats to professionalism.
"It is true that journalists face numerous challenges especially in view of the changing media landscape. There is need for continued engagements between media workers to enable them cope with the dynamics collectively”, Mr Omwoyo told members of the Gusii Scribes Association during a sensitisation forum.
He said the media industry has been hit by economic shocks that have rendered journalists vulnerable to financial temptations which are a major threat to professionalism.
Mr Omwoyo urged the association to mentor upcoming journalists while utilising knowledge and expertise of retired newsroom veterans.
He advised the group to invest in creative income generating activities that align to their industry undertakings.
"You can engage in providing services such as production of IEC materails, event organising and communications consultancies among others for some income to sustain the association", he said.
He also encouraged the journalists to leverage engagements with County governments for posterity.
He affirmed the Council’s support for media interest groups, saying it was at the heart of the Council in its media regulation mandate.
"MCK continues to support media groups through capacity building and mentorship and we will support you on these areas as well", said Mr Omwoyo.
Mr Omwoyo said the Council had tailored training courses on financial management and media sustainability to assist journalists make sound financial decisions.
He said the Council will continue training journalists on thematic areas, including safety and protection and digital safety.