The Media Council of Kenya has emphasised the need to adhere to the journalism code of conduct while reporting on news stories.
MCK Nakuru Regional Coordinator Mr Joseph Mecha implored journalists to comply with the set standards and exercise sensitivity when covering stories on conflict to reduce harm and tension in conflict prone areas.
“Journalists should practise conflict-sensitive reporting that seeks to promote peace and relay reliable information to the public”, said Mr Mecha during a journalist training in Kericho County.
He appealed to the journalists to focus on solution-based journalists aimed at giving hope in times of despair and maintain professionalism while dispensing their duties.
Kababii University Lecturer Dr Joel K. Ngetich reinforced the sentiments by noting that the fourth estate is charged with the duty of reporting accurately while seeking fairness and balance in their stories.
“Adherence to media ethics is important in maintaining trust and confidence of the public. Journalists should grow ethically by implementing set standards that seek to protect the interest of the public”, he said .
He further called on the journalists to maintain professionalism and look beyond pressures emanating from media ownership, politics, and advertising and instead leverage on measures aimed at increasing performance.
“Do not subscribe to political and advertising pressures but provide accurate and valuable information for growth and promotion of rights of the public. Study the culture of consumers and maintain objectivity when covering news stories”, stated Mr Ngetich.
While conducting a session on financial literacy, MCK Kisumu Regional Coordinator Mr Teddy Evans spoke on the mechanisms that foster media viability noting that they go hand in hand with understanding various aspects of personal finance management.
“Financial literacy is important not only because it provides a foundation to make informed financial decisions but also prepares an individual to plan accordingly”, said Mr Teddy.
He also mentioned that financial responsibility requires prudent planning, organizing, and coordination of resources in order to become a successful investor.