The Media Council of Kenya (MCK) has reaffirmed its dedication to cultivating the next generation of media professionals through its Industrial Attachment Programme, underscoring the importance of ethical conduct, professionalism, and mental well-being.
Speaking during an online induction meeting for the May–July 2025 cohort, MCK’s Director of Corporate Services Hillary Korir, described the initiative as a vital bridge between academic learning and real-world media practice, urging students to make the most of their placements.
“Make the most of every moment and begin building your professional network from day one. As you immerse yourselves in various media houses, hold yourselves to the highest ethical standards. Your conduct and attitude will not only reflect on you, but could also open doors for your future,” Korir advised.
MCK’s Assistant Director for Training and Curriculum Development Christine Nguku, encouraged the interns to be proactive, highlighting that versatility and the right mindset are essential to thriving in the competitive media industry.
“This placement offers a remarkable opportunity for both personal and professional growth. Embrace versatility, develop the right mindset, and start crafting a career that will set you apart,” she said.
Addressing the psychological demands of transitioning into a fast-paced work environment, psychologist Ann Arithi pointed out the mental and emotional challenges the interns might encounter. She emphasised the importance of prioritising mental health.
“We understand that navigating the professional world can be daunting at times. We encourage you to adopt mindful practices to help manage stress, enabling you to stay grounded and find purpose in every task you take on,” she stressed.
Veteran journalist Owino Opondo also shared practical advice, offering tips on navigating newsroom operations, engaging constructively with colleagues, and meeting editorial expectations.
He also touched on gender dynamics in the newsroom, noting that such issues are multifaceted and influence both the composition of editorial teams and the narratives they produce.
The MCK Industrial Attachment Programme remains a key platform for launching young professionals into the media sector. By promoting ethical journalism, offering hands-on training, and supporting the well-being of interns, the programme plays a central role in shaping Kenya’s future storytellers and guardians of public interest.