The Media Council of Kenya has called upon media practitioners to apply ethics while reporting on minors and adopt innovative professional approaches.
MCK Assistant Director for Training and Curriculum Development Christine Nguku pointed out the significance of utilising digital tools and multimedia platforms to enhance storytelling, underscoring the importance of fostering an inspiring and inventive worldview for children.
“Akili Network can embrace innovation and consider the production of news stories tailored to children, enriching the standard of reporting within their specialised field”, said Ms Nguku at training for Media Practitioners in Akili Network.
She illuminated the need for media practitioners to reflect on the content they disseminate noting the ethical issues associated with a child’s identity and dedication to safeguard their best interests.
“Media Practitioners should obtain proper consent from the child’s legal guardian before reporting on sensitive personal matters. There is a need to think critically about how a story may impact the child’s future”, she said.
MCK Manager, Accreditation and Compliance Rebecca Mutiso highlighted the need for accrediting journalists and adherence to the Code of Conduct for the Practice of Journalism in Kenya to maintain public trust.
“Accreditation is crucial for a journalist’s credibility as it shows that they have fulfilled certain standards and requirements of practice”, she stated.
Akili Network CEO and Co-Founder Jeff Schon spoke on the importance of distinguishing between news and information. He argued that the purpose of news is often misunderstood as solely informing the public about recent events, yet it also serves to educate and share general knowledge.
“News is a subset of information, which focuses on recent or significant events and issues. Providing information is more extensive and not necessarily time-sensitive or linked to current events”, he said.