Journalists have been urged to integrate contemporary journalism into their reporting.
Speaking during the launch of Mt Elgon Press, Media Council of Kenya (MCK) Kisumu Regional Coordinator Evans Teddy told the journalists to embrace modern journalism.
“The formation of Mt Elgon Press Club is an accurate reflection of modern journalism where journalists and content creators redefine their information packaging and dissemination approaches as a way of responding to diverse audience needs”, said Mr Teddy.
Mr Teddy underscored the significance of the press club as a tool for building community awareness on local issues, a sense of regional identity and a response to diverse audience needs.
“I want to assure you that the Council remains committed to creating a conducive environment for media players in Kenya. We are determined to protect the media space and ensure continuous development”, he asserted.
Bungoma County Director for Communication John Nalianya challenged journalists to embrace technology while practicing journalism.
“I strongly encourage you to embrace modern technology in your journalistic endeavors, as technology has become an integral part of lives”, he advised.
Mr Nalianya emphasised on the need to adhere to the journalistic Code of Conduct. He told journalists to uphold ethics diligently, as this will not only prevent conflicts with other stakeholders but also facilitate their work.