The Media Council of Kenya (MCK) has reaffirmed its commitment to environmental conservation through a collaborative tree planting initiative aimed at promoting sustainability and honouring elderly grassroots environmentalists.
MCK Administrative Assistant for the Industrial Internship Programme Jacqueline Kiruja emphasised the importance of intergenerational collaboration in environmental restoration efforts.
“This exercise not only contributes to ecological recovery but also serves to connect generations through shared environmental values. As the Media Council of Kenya, we believe in amplifying such grassroots efforts to inspire national consciousness around sustainable practices,” she said during the tree planting exercise at Oloolua Forest in Nairobi.
She further noted that the media plays a critical role in spotlighting community-driven conservation initiatives.
“We must continue to tell these important stories of resilience and legacy, especially those of individuals who have protected our environment for decades without recognition. Through accurate and responsible media coverage, these narratives can influence broader environmental policy and behaviour.”
HelpAge International Country Programme Manager Erastus Maina commended the initiative and called for the integration of elderly voices in climate action strategies.
“The elderly are often sidelined in the climate conversation despite being custodians of invaluable indigenous knowledge. This event is a reminder that they are key actors in environmental conservation and should be involved meaningfully in policy and practice,” he remarked.
Co-founder of the Oloolua Forest Environmental Participatory Group (OFEP) Bernadette Wanjiru recounted how the group took on the task of reviving the forest from severe degradation.
“We started at a time when no one believed this forest could recover. We had no funding, no support-but we believed in the land. We bought water during droughts and used mkokotenis (10-litre carts) to water seedlings from our community nursery. Today, we’ve planted more than an acre and continue to protect the forest.”
The forest, previously government-owned, is now safeguarded by the local community with the support of stakeholders including the Kenya Forest Service, the area chief, and caretakers. Together, they monitor the forest to prevent illegal logging and encroachment.
The event, which saw the planting of over 150 indigenous tree seedlings, was attended by MCK staff and residents, reinforcing the Council’s dedication to both environmental sustainability and inclusive community engagement.