The media has been encoraged to uphold journalistic standards while informing the society.
Media Council of Kenya Regional Coordinator Maureen Mudi says ethical reportage is crucial in maintaining the integrity of media and fostering trust among audiences in an era where information spreads fast and influences public opinion.
“Media organisations bear the responsibility of delivering accurate, balanced and ethical news coverage. The Council remains committed to promoting a responsible and trustworthy media landscape in Kenya”, said Ms Mudi at a training on hate speech and disinformation held in Mombasa.
She further described the Shakahola incident as emotive and a sensitive issue that needs journalists to maximise on professionalism by adhering to the Code of Conduct for the Practice of Journalism in Kenya while providing coverage.
“The Shakahola story remains a sensitive topic that evokes emotions. I call upon journalists to report with caution, sensitivity and professionalism as they adhere to the Code of Conduct, to avoid misreporting or fail the ethical test”, she stated.
Search for Common Ground Director Ms Judy Kimamo emphasised her organisation’s commitment to safeguarding the rights of the vulnerable in conflict prone areas.
“We are committed to protecting the vulnerable members of the society. We anchored our work towards creating safe spaces and empowering key stakeholders to respond to their needs not only in the coastal region but also at the national level”, said Ms Kimamo.
The collaborative training brought together journalists from Garissa, Kilifi, Kwale, Lamu, Tana River and Mombasa counties. Organisations such as ACEPIS (Africa Centre for People, Institutions and Society), National Cohesion and Integration Commission (NCIC), Build Up under the European Union (EU) “Uchaguzi Bila Balaa” project, came together to strengthen collaborations and inclusivity in the community to prevent election related conflicts in the Coastal region.