The Media Council of Kenya (MCK) has called for a concerted focus on empowering the media and fostering inclusive storytelling to boost public trust and understanding of Kenya’s rapidly evolving digital landscape.
MCK Chief Executive Officer David Omwoyo highlighted the media’s critical role in advancing digital public infrastructure, acting as both a consumer and a conduit for technological innovation.
“Digital transformation goes beyond platforms and fibre cables. It’s about crafting stories that engage citizens. The media must demystify complex digital policies, highlight those affected by these innovations, and empower the public to demand accountability,” he said during a panel discussion at the 2025 Kenya Internet Governance Forum (KeIGF) in Nairobi.
Speaking on the theme ‘Tech for Human Development: Policy, Innovation and Inclusive Governance’, Mr Omwoyo emphasised that while Kenya has made significant strides in digitisation, inclusion must remain a core priority. He outlined the Council’s initiatives to train journalists on digital rights, cybersecurity, and data protection, including clarifying legal exemptions for journalists under the Data Protection Act.
“Journalists must understand their rights in the digital era. An informed media acts as a watchdog, reporting misuse while championing transparency and citizens’ rights,” he asserted.
David Mugonyi, Director-General of the Communications Authority of Kenya, reinforced the need for inclusion, citing the Universal Service Fund’s efforts to connect nearly 800,000 rural Kenyans. He urged stakeholders to prioritise meaningful use over mere access.
“It’s not just about coverage—it’s about usage. How are we ensuring women, youth, and persons with disabilities benefit from these digital tools?” he asked, stressing the need for policies that enhance affordability and device access.
Fred Waithaka, Safaricom’s Chief Corporate Affairs Officer, identified taxation as a barrier to adopting innovation, arguing that Kenya’s digital potential hinges on making smartphones affordable for the majority.
“Connectivity without access is an illusion. We need fiscal policies that promote inclusion and encourage local innovation, particularly in underserved counties,” he said.
Caroline Gaita, Executive Director of Mzalendo Trust, underscored the importance of civic engagement in shaping digital policies. She advocated for human-centred and community-informed laws on artificial intelligence, digital identity, and data privacy.
“Digital policy must not be developed in isolation. Civil society and citizens must be involved to ensure reforms are relevant and equitable,” she stated.
The panel recognised the funding challenges facing Kenyan startups and called for more decentralised innovation ecosystems, alongside stronger university-industry partnerships to nurture local talent.
The discussion reaffirmed the media’s vital role in amplifying marginalised voices, holding tech power accountable, and ensuring digital transformation delivers not only economic growth but also social justice, equity, and dignity.