The Media Council of Kenya (MCK) is urging content creators to attribute their work to gain recognition and earn from it amidst growing copyright infringements.
MCK CEO David Omwoyo says content piracy has immensely impacted content processing despite presenting enhanced opportunities for content generation and dissemination.
“Technology has made content delivery convenient. It is crucial to implement strategies that prevent unauthorised use and distribution of digital content”, he said during a session on Intellectual Property organised by the Kenya Accountants and Secretaries National Examinations Board (KASNEB) in Mombasa.
“While technology has provided an easy way to deliver content, the major challenge remains the original content creator not benefiting from their work. This can be addressed by ensuring attribution and copyright when it comes to media”, he said.
“It is unfortunate that a journalist conducts intense research on content only for someone else to post it and end up being paid”, said Mr Omwoyo.
The MCK CEO called for strong Collective Bargaining Agreements (CBAs) that would help content creators earn from their work.
He commended the media’s efforts to combat copyright infringements in the digital age.
He further encouraged conversations between big tech companies and media houses that would lead to the generation of revenue.
“Media houses should focus on overcoming the challenges posed by AI and finding effective solutions”, he said.