Media Council of Kenya CEO Mr David Omwoyo has encouraged journalism and communication students to harness technology and remain alert to global trends to advance their skills.
He spoke during a career talk at Kibabii University as part of celebrations to mark this year’s World Radio Day. The days celebrates radio broadcast, improve international cooperation among radio broadcasters and encourage decision-makers to create and provide access to information through radio, including community radios.
Mr Omwoyo encouraged students seeking to pursue a career in journalism to make and implement informed choices that go beyond their course work. He encouraged the students to write more articles and volunteer during their free time to sharpen their skills in journalism.
“Students who see a future in journalism should move beyond what is in their course work by writing articles, taking photos and volunteering during their free time”, said Mr Omwoyo.
MCK Director for Corporate Affairs Mr Hillary Korir echoed the sentiments by urging students to get more creative and focus on developing their skills in journalism.
“Students should not only focus on the big media houses as reference points for their career growth but should view the industry broadly as a platform to explore their capabilities”, said Mr Korir.
The Council’s Director for Media Training and Development Mr Victor Bwire implored the students to sharpen their skills to ensure their content resonates with their audiences. Investigative skills in journalism were underscored at the session, stating that it is important in enhancing accuracy, credibility of information and content production.
“As journalists you should embrace sound investigative skills to enable you to dig deeper into issues, seek clarity and produce credible information”, said Mr Bwire.