The Media Council of Kenya (MCK) has urged photography students to uphold ethical standards in photojournalism, particularly when publishing images.
MCK Nakuru Regional Coordinator Joseph Mecha encouraged upcoming journalists during a career talk at Atesh Graphics Media College in Nakuru to refrain from using sensational images that can mislead the public.
“It is important to maintain journalistic standards when presenting images to ensure the dissemination of accurate and credible information. Be mindful of the effects and influence your content may have on the audience. The integrity of your work directly influences the credibility of the stories you tell”, he stated.
He emphasised the importance of upholding the fundamental principles of photojournalism, which he said encompasses “the pursuit of objective truth without distorting the intended meaning of the image and a commitment to ethical standards”.
“Photojournalism is currently more popular than ever. As a result, photojournalists must prioritise promoting high-quality visual media to maintain public trust in the profession”, he said.
Mr Mecha further informed the students about the benefits of being accredited by the Council as a photographer.
“Accreditation paves the way for professional recognition and provides access to opportunities like specialised trainings and networks. In addition, it guarantees legal protection for journalists in sensitive or high-risk situations as they fulfil their obligations”, he said.