The Media Council of Kenya (MCK) is advancing efforts to align academic journalism training with the evolving demands of the media industry.
MCK Meru Regional Coordinator Jackson Karanja cited the importance of embedding ethical principles and practical skills in media studies.
Mr Karanja insisted that doing so will aid in the early preparation of budding journalists to comply with ethical practices in the industry.
“The integration of ethical teachings, such as the Code of Conduct for the Practice of Journalism in Kenya, into academic curricula will nurture professionalism among future media practitioners and equip them to meet industry expectations”, said Karanja during a meeting with Meru University Vice-Chancellor Professor Romanus Odhiambo,
He highlighted the Council’s ongoing commitment to fostering collaboration between academia and industry.
“We will continue bridging the gap between lecture halls and newsrooms by creating more platforms for lecturers and industry players to exchange ideas. This ensures students receive training that aligns with industry standards”, he added.
Professor Odhiambo commended MCK’s initiatives namely professional career talks and the industrial placement program, for providing paid attachment and internship opportunities.
“The Council has played a pivotal role in preparing our students for the dynamic media landscape. These programs offer invaluable practical exposure and promote professionalism among aspiring journalists”, remarked Prof Odhiambo.
Both parties agreed to collaborate in ventures that enhance the quality of journalism education and better prepare students for the field.