The Media Council of Kenya (MCK) has urged media and communication students to uphold discipline and be persistent in their pursuit of excellence as they continue with their studies.
“Discipline will get you through tasks and assignments while persistence will help you grow and build your brand of work as a student journalist”, MCK Nakuru Regional Coordinator Mr Karanja Jackson told students drawn from Baraton, Laikipia and Egerton universities during the mentorship and accreditation drive.
He urged the students to appreciate the time they had in school by getting the best out of the skills imparted by their tutors to not only help them build a sustainable career but also nurture their individual personalities.
“Remember that you are here in school for a time and a season. Make that season count”, said Mr Karanja.
He also took them through the practicalities of media work and urged them to adequately prepare to fit in the dynamic industry.
“What professionalism means in the journalism field is meeting deadlines, being ready to take up work before regular working hours and having the courage to accept criticism and guidance from the editors and station managers”, added Mr. Karanja.
The Media Council of Kenya also affirmed its commitment to enhancing professionalism in the media by strengthening its accreditation function.
MCK Research and Documentation Assistant Ms. Clarice Atieno affirmed the critical place of accreditation in the journalism profession, saying it guides ethical and professional conduct.
“Accreditation by the Council helps in giving you a sense of belonging to the profession of journalism. It also helps in setting you apart as a journalist ready to serve under the guidelines set”, said Ms Atieno.
She further emphasized the MCK’s commitment towards nurturing talents by highlighting that the Council’s industrial placement programme that has so far benefitted over 300 students since its inception in 2021.