The Media Council of Kenya has urged media houses to tap into digital space to explore full potential. The Council is encouraging start-up media houses to seek partnerships in order to create impact in content creation and dissemination.
MCK Mombasa Regional Coordinator Ms Maureen Mudi who led a visit by MCK Regional coordinators to Gilitics Media in Mombasa emphasised the need for the organisation to explore cordial working relations within and without the industry.
"You already have the potential, all that you requore is to tap into the low hanging fruits in the industry while also funding your footing", she said.
Kisumu Regional Coordinator Mr Evans Teddy urged the organisation to remain competitive and focus on the purpose it was created for.
"Remaining sustainable is key, creating a niche for yourself is the way to go," said Teddy.
Acting MCK Meru Regional Coordinator Mr Joseph Mecha advised the team to uphold sustainability by forming press clubs, saying these will advance the media outlet’s interests.
Nakuru Regional Coordinator Mr Jackson Karanja urged the team to build its capacity in order to boost productivity.
"There is need for the organisation to be strategic and look for ways to fundraise and grow. You have immense energy and innovative ideas. You should learn how to mitigate risks and also capitalise on your social media platforms", he said.
Gilitics Media is an online platform that has three sister companies; Gilitics Digital (for niche stories on online spaces), Dominique Studio (for podcasters) and Blue Radio that explores potential in the Blue Economy, was established in 2019 and registered in 2022, according to Mr Gilbert Were, one of the founding Directors of the organisation.
"We want to be an urban digital radio. The world is going digital and we want to tell stories that are of interest to our listeners", said Were.
Gilitics Media has been offering internship opportunities for upcoming media workers at their studio with some sharing testimonies of what they have learnt and how it has changed their lives. It has six full time employees, seven on contract basis, seven interns and four volunteers.