The Media Council of Kenya (MCK) has called on emerging media outlets to prioritise ethical journalism, inclusive storytelling and editorial independence to bolster credibility in the digital era.
At a three-day editorial policy workshop hosted by Dayo Radio, a youth- and women-led online station under the Dream Achievers Youth Organisation, MCK’s Mombasa Regional Coordinator Maureen Mudi, praised the station’s efforts to define its editorial vision.
“Dayo Radio’s commitment to an editorial policy is a model for grassroots platforms. Ethical journalism, inclusive narratives and editorial independence are essential today,” Mudi said.
Mudi emphasised the need to amplify local Coast region stories using culturally relevant language and formats that resonate with grassroots audiences.
“Clear editorial standards are vital to serve the public and build trust, especially among younger digital audiences,” she added.
The workshop covered core journalism ethics—accuracy, fairness, impartiality and accountability—alongside practical skills like fact-checking and sensitive issue reporting. “Ethics aren’t just guidelines; they’re our foundation,” said Station Manager Ms Susan Umazi.
The event also reinforced Dayo Radio’s internal governance by defining newsroom roles, establishing an editorial chain of command, and setting protections against political, commercial, or personal interference.