The Media Council of Kenya (MCK) has called on journalists to leverage radio’s extensive reach to drive climate awareness and promote sustainable solutions.
During this year’s World Radio Day celebrations organised by MCK’s Nakuru Regional Office, stakeholders highlighted radio’s role in shaping public discourse on environmental conservation and mobilising communities towards climate action.
Nakuru Deputy County Commissioner (DCC) Omari Ali emphasised the urgency of this year’s theme, Radio and Climate Change, noting the country’s ongoing climate challenges. He called on journalists to enhance their coverage of climate-related issues and champion national initiatives such as the 15 Billion Tree Planting Campaign.
“The success of this programme relies on public participation, and the media plays a crucial role in mobilising communities. I urge everyone to plant at least one tree today as we harness radio’s influence to drive climate action,” he said.
MCK Nakuru Regional Coordinator Joseph Mecha reaffirmed radio’s role in providing timely and credible information, particularly in remote areas affected by unpredictable weather patterns.
“Journalists must prioritise factual, science-based, and solutions-oriented climate reporting. Misinformation is just as harmful as climate change itself, as it can mislead communities and slow down necessary action,” he cautioned.
He further encouraged radio stations to give prominence to climate experts, conservationists, and affected communities, ensuring diverse voices are heard in climate discussions.
Also present were Egerton University lecturer Dr Lydia Ayako, Midrift Hurinet Deputy Executive Director Leonard Githae, and other media stakeholders, who underscored the need for responsible and impactful climate journalism.
A panel discussion reinforced the importance of solution-focused storytelling and the integration of technology in climate reporting, reaffirming radio’s role in informing the public, fostering dialogue, and promoting sustainable practices.