The Media Council of Kenya (MCK) has called on emerging media professionals to adopt innovative monetisation strategies to secure financial stability in the rapidly evolving media landscape.
MCK Meru Regional Coordinator Jackson Karanja stressed the importance of diversifying income streams, particularly through freelancing, content creation and digital media.
"Young media professionals must look beyond traditional employment and cultivate multiple revenue sources. Freelancing, digital content, and media entrepreneurship are critical in today’s competitive environment," Karanja remarked at a professional career talk at Meru University of Science and Technology.
He underscored the potential of digital platforms like YouTube, TikTok and Substack for independent journalism, pointing out that relying solely on conventional newsroom jobs is no longer sufficient.
"With digital platforms on the rise, media professionals need to build their personal brands and explore alternative income avenues beyond traditional employment," he added.
Karanja urged students to prioritise continuous learning, adaptability, and innovation to succeed in the dynamic industry.
He also provided guidance on the accreditation process, emphasising its value for aspiring journalists. "Accreditation is more than a regulatory step—it’s a badge of professionalism and credibility. It ensures journalists uphold ethical standards and earn recognition in the field," he explained.
Karanja reaffirmed the MCK’s dedication to empowering young journalists through capacity-building programs, mentorship, and accreditation support, positioning them for success in a competitive and ever-changing media landscape.