Media Council of Kenya CEO Mr David Omwoyo says majority of journalists in Kenya uphold ethical standards, save for a few individuals who give the trade a bad name.
"The Council remains committed to ensuring only accredited journalists are allowed to practice", he said.
Mr Omwoyo spoke at a panel discussion on ethical Media Informing Practice at the inaugural annual conference and 1st international conference on research process and research ethics at Daystar University this morning.
He called for enhanced efforts by journalists to ensure accuracy and objectivity in their coverage of issues, terming 'desktop journalism' the biggest contributor to erosion of ethical standards in the profession.
"Journalists need to go out of their way to ensure they obtain the most accurate information when working on their stories. A good journalist should not just write stories from a desk without confirming with sources", said Mr Omwoyo.
He also called for the need for media houses to have research desks to guarantee professional and ethical reporting of scientific research.
"This will address ethical challenges and help to break scientific jargon into issues audiences can easily identify with", he said.