The Media Council of Kenya (MCK) has underscored the need for innovative regulations to govern artificial intelligence and content creation.
MCK CEO David Omwoyo has said that media regulators must establish guidelines that promote journalistic integrity, protect public interest and press freedom.
“Regulators need to establish guidelines that help distinguish quality journalism, protect press freedom, and prevent other entities from compromising the media space”, said Mr Omwoyo during a panel discussion on Regulation at the Digital Media Africa 2024 workshop at the Aga Khan University.
He further called for the establishment of entry barriers to ensure quality journalism is maintained adding that doing so, will aid in upholding the principles of good journalism while adapting to the dynamic landscape for content creation and also ensure that both coexist effectively
“Regulatory frameworks must evolve to address the unique challenges posed by digital content creation. This may involve collaboration with various stakeholders to create an environment where both can flourish”, he stated.
Manager Africa and Middle East, International Fund for Public Interest Media Nkirote Koome rooted for international collaboration on regulations saying that it will aid in addressing cross-border issues and promote innovation.
“There is a need for global cooperation to harmonise standards. This involves collaboration among stakeholders including tech companies and civil society groups to create a balanced framework that promotes innovation while safeguarding public interests”, she noted.
Press Council of South Africa, Consultant Izak Minnaar asked organisations governing the media to ensure that their codes are integrated to facilitate content moderation and complaints on digital platforms.