The Media Council of Kenya (MCK) has emphasised the crucial role of financial literacy amongst journalists and media practitioners in ensuring financial stability.
MCK Nakuru Regional Coordinator Mr Joseph Mecha said financial literacy among journalists and media practitioners plays an important role not only for their financial health but also when covering business, finance and economic news.
“Financial literacy amongst journalists and media practitioners plays an important role in guaranteeing strong ethical practices and financial health”, stressed Mr Mecha at a literacy forum for journalists in Nandi County.
He added that the economic changes and the changing media landscape have highlighted the need to empower journalists to make informed financial decisions and understand complex financial concepts accurately.
“The Council is keen on supporting diversity in content production by expanding the media landscape. Through content creation and the use of digital platforms, journalists can diversify revenue streams. This will not only enhance sustainability but also align with the government’s focus on digital economy and entrepreneurship”, said Mr Mecha.
MCK Kisumu Regional Coordinator Mr Evans Teddy noted that financial literacy is important not only because it provides a foundation for informed financial decision-making, but also because financial responsibility is increasing and requires prudent planning, organising and coordination.
“Developing mechanisms for enhanced media viability goes hand in hand with the need to understand the various aspects of personal finance management. This has the potential to complement each other for a long term outcome”, said Mr Teddy.