Better days lie ahead on the use of Artificial Intelligence (AI) in the media following the inauguration of a technical committee to develop media guidelines on AI application, data and social media to ensure appropriate and ethical integration for their use in professional journalism in Kenya.
Speaking during the launch of the taskforce, the Media Council of Kenya CEO David Omwoyo says the numerous opportunities that have come with AI pose major threats to journalistic ethics that need to be checked.
"AI is offering several opportunities in the media sector, but we need to put in place ethical guidelines that will help govern its use in Kenya, especially for the media industry”, he said.
He added there is a need to develop broader and general guidelines on the usage of AI and data.
“These guidelines will play a crucial role in shaping future regulatory initiatives undertaken by regulators”, he said.
Mr Omwoyo indicated that the committee has a time frame of 90 days to establish a framework, which will subsequently be presented to media stakeholders for strategic participation.
Media Owners Association (MOA) Chairperson Agnes Kalekye said the committee marks a crucial advancement towards ethical and responsible use of AI technologies.
“MOA recognises the power of AI and data usage. It is essential to address the challenges and opportunities that emerge from the use of AI”, she said.
Communications Authority (CA) Ag. Director General Christopher Wambua further stated that there is a need to create an environment where these technologies can be nurtured and used for the good of the country.
“Our priority should be the development of guidelines that are in line with the demands of the market. AI can be utilised to optimise the quality of the media and accelerate innovations”, note Mr Wambua.
He said we have a duty to ensure that we support and embrace new services that emerge from these opportunities.
Office of the Data Protection Commissioner (ODPC) Data Commissioner Immaculate Kassait added that this is an opportunity to have a conversation and find a framework that is inclusive without killing dreams of those utilising AI.
“It is important to come up with general guidelines that allow people to thrive”, she stressed.