The Media Council of Kenya (MCK) has urged press clubs across the country to prioritise accreditation to uphold professionalism and ethical standards in journalism.
Speaking during a regional tour of Isiolo, Meru and Tharaka Nithi counties, MCK CEO David Omwoyo emphasised that accreditation ensures journalists gain deserved recognition while adhering to ethical guidelines that uphold the integrity of the profession.
Mr Omwoyo encouraged press clubs to adopt core values and internal regulatory frameworks, such as a Press Clubs Constitution, to ensure effective operations and harmonious member interactions.
“Clear internal governance provides direction and ensures smooth collaboration,” he noted, further advocating for stronger partnerships among press clubs to foster shared learning and collective problem-solving. “When press clubs work together, they amplify their impact and address challenges more effectively”.
Acknowledging the media industry’s evolving challenges, Mr Omwoyo assured press clubs of the Council’s support in enhancing sustainability, especially in light of declining revenues and shifting industry dynamics.
He revealed plans for specialised training to equip journalists with skills in areas such as Climate Change Reporting, Devolution Reporting and Solution Journalism.
“We are committed to empowering journalists to tackle complex issues and tell impactful stories,” he remarked.
The CEO at the same time urged press clubs to seek strategic partnerships with businesses, non-governmental organisations, and civil society to secure resources and expand their support base.
“Collaboration with like-minded stakeholders will open doors to funding and growth opportunities,” Mr Omwoyo advised.
He reaffirmed MCK’s dedication to fostering a vibrant and ethical media landscape, highlighting the critical role of press clubs in achieving this vision.
The Council’s regional tour focused on assessing journalists’ welfare and working conditions, demonstrating its commitment to strengthening the media industry.