The Media Council of Kenya (MCK) has underscored the importance of collaborating with the National Gender and Equality Commission (NGEC) and other special interest groups to ensure high-quality in reporting gender issues.
Speaking at a meeting with NGEC, MCK Nakuru Regional Coordinator Joseph Mecha said mainstreaming gender issues and inclusion of persons with disability in national development is essential for securing social justice and human rights.
“The Council is keen on engaging stakeholders on several initiatives including training journalists on key thematic issues aimed at enhancing their skills to report on matters of public interest”, he said.
Additionally, Mecha stressed the importance of NGEC leveraging on vernacular radio stations to bolster the coverage of their stories.
“Vernacular stations are powerful tools for reaching local communities directly. Through utilising these platforms, NGEC can ensure that its message and training programs resonate with the communities they aim to serve. These grassroot approaches foster deeper connection with local audiences, facilitating better understanding and responsiveness to community needs’’, remarked Mecha.
NGEC Senior Program Officer Douglas Wawire expressed interest in partnering with the Council by providing training for journalists on effective ways of reporting matters concerning gender mainstreaming and marginalised groups.
“Through providing journalists with insights and awareness about gender mainstreaming and challenges faced by marginalised groups, NGEC seeks to ensure that media stories encompass a wide range of perspectives. These representations foster a deeper understanding of issues that affect various segments of the society’’, he said.
He further stated that by providing training on crucial topics such as gender-based violence, it will enhance accurate and comprehensive reporting.
“NGEC firmly believes that by equipping journalists with the necessary knowledge and skills, media outlets will disseminate accurate and comprehensive information. This is crucial when reporting on gender equality, discrimination and violence. Proper training helps journalist research, verify and present information accurately’’, said Mr Wawire.