MCK launches Election Guidelines

Category: Programs Published: Thursday, 16 March 2017


                                                                                            Click Here to Download


These guidelines are the result of collaborative efforts among media and various organisations that have a stake in ensuring a credible, valid, free and fair, acceptable, peaceful and democratic general election and its proper coverage by the media.


The guidelines reflect the Code of Conduct for the Practice of Journalism in Kenya, the requirements of the Constitution of Kenya 2010 and other pieces of legislation. The booklet is arranged in a simple and logical format for ease of reference.


The guidelines cover a wide range of issues, which include:

  • Balance and fairness
  • Corruption (as it affects media practitioners)
  • Gender responsiveness
  • Diversity and inclusion of people and ideas
  • Conflict-sensitive journalism
  • Opinion polls
  • Equitable coverage
  • Voter education
  • Phone-ins
  • Social media
  • Safety and security
  • Fake news
  • Reporting on people with disabilities and the youth


  Click Here to Download

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